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Che cos'è davvero Facebook

Hello. I remain quite baffled when
on Facebook, reading the flow of information in the dashboard, I often find confirmation of the guy or this or that group caio strange, ranging from the typical "Find out who visits your profile" to the various " receive a notification if someone does this or that. "
My concern stems from the fact that the gente usa ormai Facebook da anni, ma sembra che ancora non abbia capito che cos'è veramente.

Partiamo da una considerazione banale, quasi demenziale: un servizio di social networking sarà anche gratis per gli utenti, ma costa tantissimo a chi lo offre.
Ce l'avete presente quanti server deve possedere o affittare Facebook nel mondo, per gestire il flusso di cazzate di una "popolazione" perennemente collegata (per via del fuso orario) che ormai supera abbondantemente i 350 milioni di anime (dati al Gennaio 2010)?
Per Facebook lavorano a tempo pieno oltre mille persone, tra sviluppatori, commerciali, tecnici ICT, e così via. E' gente che prende uno stipendio, mica lavora gratia et Love Of .
Who do you think pays for all this, since users are not ripped us a dime?

The answer is' in Facebook's business model, business idea that is behind all the Ambaradan of Faccialibro.

The idea 'as follows: I offer you all this social networking bonanza if you, in return, give me some information about yourself.

And mind that I am not speaking only of your name (real or fake it), your e-mail (real or pretend to be) or your IP address, phone number and operator (if you have activated Facebook mobile), or whether you are a man or woman, or how old you are, or where you live, or what and 'your level of education where you studied and where you work: I'm talking to hear from you all what you like, your interests, what catches your attention or arouses your curiosity.

Some will say: "I'm alright, because all my data is fake and that mail will 'never use it." Already

.
But what about all the "like" you gave, where you posted comments more or less, of the applications that you used - first of all, the famous "quiz" on Facebook (!) - All pages and all the groups you have visited (and how long you've been there, and how many times did you come back), all the groups to which you have enrolled and events you gave or denied your involvement, et cetera?

Facebook, of course, record everything, really everything.
If desired, all users could be divided by class (it is said in the jargon of the marketing segment "), based on their interests, determined in accordance with the way they have visited, say, the pages of travel to the Caribbean.
How many photos have watched? What pages have looked longer? Which have a comment or a nice "like"?

And so ', even people who do not know each of them end up with a nice label on the forehead, like "Young single, male, Italian, higher education, with an interest for travel exotic beach destination.

The name or mail are not even necessary: \u200b\u200bif there are, 'well, if not, now that a user has an account on Facebook, we can make the ads appear there. The achieve this: what would the mail? A spam?

And here we come to the point, admitted that Facebook collects all this information about us and which processes to label and group them in different ways, then made of it?

The answer is' simple: selling to its advertisers, who pay dearly for them.

Why pay expensive?
explained with an example: Say a company wants to advertise its product a newspaper and puts a beautiful ad with photos on page 3. If the newspaper has a circulation of media - boh - 10 thousand copies a day, makes you pay for your ad, say, 2 thousand euros .

only that, of all newspaper readers, those who can import the 'I'm the product will be' and no one in a hundred (at best).
And then you spend 2 thousand euros to advertise the product to 10 thousand people, but only (10.000/100) = 100 people soon.

a charge of 2 thousand euros to publish an advertisement to 10 thousand people, the vast majority of them do not give a damn of what you sell, all this just because you're forced to "fire on" if you want to catch a hundred, yes' and no.
It 's not a big deal if you think about it.

And here comes Faccialibro . Facebook is
its advertisers and tells them: "We want to secure contact of 10 thousand people and 'passionate just the kind of products you want to sell you, who lives right in the areas of the country where there are your stores, which this age, this level of education (so you know how to build messages in the ads)? Then pull out the euros. "

And those of course!
It 's like if you could build an advertising message that you know will be read only by a certain group of people of a type and not by others, and indeed you can design different for each of the different "segments" of potential customers about your product or service.

In other words, sell fitness accessories? In ads aimed at female customers with interests in fitness between 18 to 23 years, using a message content that is suitable to that age group, while for males the message and change everything you put something that draws more the male attention.

That 's the real targeted advertising.

be clear that my examples are just cheap, just to explain: in the different messages, the level of sophistication and 'a much higher trite distinction male / female.
Here in Britain, each mailing campaign or web has at least a dozen "creatives", or different messages: and we only sell subscriptions to two of our newspapers, and an article rather limited and undifferentiated.
Imagine what happens, however, for hyper-differentiated products as those of fashion! Let us now

applications.
Who 'that makes all these people' ste applications, or that it develops certain that you can complete you (like "Create your own quiz! It 'easy!").
Be ', these are third party companies (ie, not Facebook) that pay for themselves for Facebook to gather user data.
Have you ever noticed that, say, to tell you how is your Mayan horoscope for 2010, or to give advice to Krishnamurthi, ask you to authorize access to your data "which will be necessary processing" ?
But what cares the I Qing or Krishnamurthi of your personal information?!? A

Krishnamurthi nothing, and 'pure dead time.
Who wrote the application (or has created the application on which some users developed the "talk"), however, cares all right: they are 'for that.

And then they do?
Guess? Sell \u200b\u200bthem (!).
Advertisers pay out (for example, pay a monthly fee) and Application developers, according to the fee received, pass data flows more or less sophisticated on you.

Moral of the story, do yourself a pleasure and 'useless that you enroll at those groups who promise to tell you who visits your profile, not because Facebook does not know, you know how. But
cabbage tells you this for free, suckers.

Facebook and companies to develop applications for Facebook live web customer journey tracking (registration of all movements in surfing) and the sale of such information.

let you know that, without pay, a pizza would be like if you were to give the pizzas on the street. Could be a promotional event, but not a stable situation.

Hello,

(Rio)

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Siamo seri: "Avatar" sarebbe un grande film di fantascienza?

Hello.
is not difficult to predict that "Avatar", the epic science fiction of James "Jim" Cameron, the Oscar will be hoarded, even stealing a different and probably more deserving films like "Invictus" by the great Clint Eastwood.
There are some awards that the film definitely deserves Cameron: photography, visual effects, special effects, sound editing, sound mixing and I do not know if the technology used to shoot the film allows for "Avatar" to take home the statuette for costumes and / or the best animated films ... Dunno, maybe not.

Nevertheless, as a true fan of science fiction, just do not understand all this excitement about a movie that, yes, it can also provide an experience similar to an LSD trip (and are not to tell me that you were inspired by the descriptions Aldous Huxley and Timothy Leary to those, because they simply do not believe), but it is characterized by a banal story, predictable well beyond the limits of the discount. The characters are shallow, stereotypical, some of the real caricatures, and the film is peppered with so many Hollywood cliches than it can objectively put in three hours of film.

The script is trite and the plot even more. Even the "found" science fiction (the planet Pandora, which is a huge neural network, the blades of grass that serve as connectors, etc ...) are all ideas stolen from science fiction stories are decades old.

A great movie, regardless of gender, must have a great story (and, please, someone tell the French, who insist on making movies arthouse facts just everyday film equal to real life that does not happen practically nothing).
"Avatar," did not have it.
A great movie, regardless of gender, must have a script that highlights the charm of intriguing characters, interesting. People who think like the representative of the multinational "Avatar" in the real world do not see why, if not outside the Chiringuito [a localaccio of Bari], but only after the fourth Peroni returnable.

Limiting the sci-fi, are very different films which I have (or, in some cases, they) deserved recognition.
I will mention a few:

Based on a short story of the great master like Philip K Dick, "Paycheck" with Ben Affleck and Uma Thurman, is a science fiction movie with the most intriguing storylines I've ever seen. At first you do not understand one tube, as in "The Matrix" (another great film like that), but as the plot develops, the film turns out to be significant. I recommend it if you like i gialli.

“L'Esercito delle 12 Scimmie” è un film davvero stupendo, con un eccellente Brad Pitt che riscatta l'imbalsamato Bruce Willis, che ruota intorno al desiderio di normalità che è in ogni uomo.

Splendido è anche “Vanilla Sky”, con Tom Cruise, Cameron Diaz e Penelope Cruz; e così anche “Alien”, con Sigourney Weaver.

C'è poi “Strange Days”, film di fantascienza con Angela Basset ambientato... nel Dicembre del 1999: i primi dieci minuti di quel film sono l'inizio più adrenalinico mai visto in un film del genere. Peccato che poi il film un po' "si siede", pur restando sempre brillante.

Poi, molto bello è anche “Brainstorm”, un vecchio film con Christopher Walken che ha elementi simili a “Strange Days” (vedere per credere), ma con una storia che va in una direzione diversa ed un ritmo più lento.

Più di recente, ho trovato fatto bene “Io sono leggenda” con Will Smith e “I Surrogati” con Bruce Willis (anche questo ispirato ad un lavoro di PKD, per la verità non uno dei suoi migliori libri).

Ben fatti anche "Linea Mortale" con Kevin Bacon, Julia Roberts e Kiefer Sutherland, “Terminator” (uno) e “Total Recall” con Arnold Schwarzenegger (sempre da un racconto di 'sto benedetto Philip K Dick).

worth, I think, also "The Abyss" (note: "The Abyss", not "Creature of the Abyss"!), With Mary Elizabeth Mastrantonio and "The Fly" (a), one of the 80 with Jeff Goldblum and Geena Davis.

Bello as "The Cube", even if claustrophobic.

Then, oh, there are two that will curl your nose to many, but they are beautiful: "Until the End of the World" by Wim Wenders (huge and slow, but nice) and, at the opposite end university of celluloid, "Starship Troopers", a film that could be called "commercial", but full of original ideas.

also deserve "Man Time Machine, "films of the 60s with effects laughable, but a very good script, and is a show called" Fantastic Voyage "(not the remake, I speak of the original '60s).

Hello,

Valerio

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Copia privata: il compenso per un lavoro, o una nuova tassa?

This article, dated January 15, 2010, comes from the Press Office SIAE, not me. But it seemed right to give space to a different perspective on the problem.
to you on trial.

"By the adjustment of the remuneration for private copying on digital memories, has unleashed the usual storm in a glass of water. A storm, however, can become instructive. Let's see Q & A:

1) We are at the usual fee. No, not a tax, because it is copyright. Copyrights are "salary" of those who create a 'work (music, movies, novels, dramas). With the new digital works of art known forms of delivery, with significant gains by the technology industry. The principle of copyright is based around the world as to whether to apply to all new forms of exploitation of works. It 'so successful for the phonograph, radio, television, etc.. E 'therefore right that the authors of the content industry revenues derive from the new forms di sfruttamento delle loro opere. Viceversa scandalizzarsi e considerare i diritti d’autore una tassa, sarebbe come considerare lo stipendio dei lavoratori una tassa, che danneggia i consumatori.

2) I soldi vanno alla gabelliera Siae. No. La Siae è incaricata di raccoglierli e di distribuirli agli aventi diritto: autori, artisti interpreti, editori, produttori.

3) C’è solo in Italia. No. Esiste in molti Paesi d'Europa (Francia, Spagna, Germania, Belgio, Olanda, ecc.), con l’eccezione della Gran Bretagna, in cui copiare su qualsiasi supporto una canzone, un film ecc. è considerato un reato con risvolti penali. In molti Paesi europei i compensi per copia privati erano superiori a quelli praticati in Italia, ora dopo 6 anni anche il nostro Paese si è adeguato alla media europea.

4) E’ un freno alle nuove tecnologie. No. E’ uno degli auspicati adeguamenti anche al mondo digitale di regole di garanzia a tutela del lavoro. In questo caso del lavoro creativo e dell’industria dei contenuti. Per di più l'industria tecnologica si è sviluppata in gran parte proprio grazie alla diffusione dei contenuti. Cosa sarebbe un iPod senza canzoni? La straordinaria disponibilità di contenuti in rete, genera valore per migliaia di operatori della connettività; perché creatori, editori, produttori dovrebbero esserne esclusi?

5) It 'a disadvantage for the consumer. No. On the contrary allows the use for the personal use of the works at extremely low costs compared to those of the 'original. In assessing the amount of tariffs in Italy as elsewhere in Europe, was taken into account the fact that digital devices can also be used for different purposes. Conversely, without these fees, which refresh only part of authors and industry over the lack of original purchase, it would be no registration by individuals.
In recent years the exploitation of intellectual property through new technologies has increased exponentially, but this development and commercial deployment is not paid adequate protection of copyright. Now, this decree healthy, albeit partially, this gap. "

Hello,

(Rio)

PS. Curiously, the SIAE shall not enter into the merits of allotment. :)

Kates Playground Silver

Ateofobia o rispetto? (di Raffaele Carcano)



a guest in my blog (my) summary of the open letter to Pope Ratzinger Raffaele Carcano, secretary of the EU (Union of Rationalist Atheists and Agnostics).
The full letter and 'quite long: who' party can 'find it on the site of Micromega, where and' was published, here:

Ateofobia or respect?

Dear Mr. Ratzinger, who writes
, secretary of the Union of Rationalist Atheists and Agnostics, listened with interest to the words spoken by her at the message to the Curia on 21 December. I am pleased by the attention she shows to people "who consider themselves agnostic or atheist 'people, the quote," must be profoundly important to us as believers. " It gave us great pleasure the invitation to the respect for them delivered by Vatican spokesman, Father Federico Lombardi, at the last Christmas, not least because it accompanied by the admission that 'not all our words suggest this respect. "

[...]

Ateofobia or relative: what is your position towards non-believers?
I admit, I'm a little 'difficulty in understanding how we are at the heart: in recent years she has claimed in several occasions that without God man "loses its grandeur," "lose your dignity" "It is far from himself, alienated from himself." His fate "can not be that the desolation of anguish that leads to despair": the non-believer, was "without orientation" can therefore "only end up in blind alleys or with recipes for destruction." According to him "the man, both in its inner che nella sua esteriorità, non può essere pienamente compreso se non lo si riconosce aperto alla trascendenza».

[...]

Non sono posizioni estemporanee, le sue: si ritrovano anche nella sua seconda enciclica, la Spe salvi, dove ha scritto che «un mondo senza Dio è un mondo senza speranza». Mi permetta di dissentire: che «le più grandi crudeltà e violazioni della giustizia» siano scaturite dall’assenza di Dio è tutto da dimostrare: cosa che lei, nel resto di quel testo, si è comunque guardato bene dal fare. Sono passati già più di tre secoli da quando il protestante Pierre Bayle, nei Pensieri della cometa, sostenne che «l’ateismo non conduce necessariamente the corruption of morals ": Catholics may have remained so far behind?

But even in his third encyclical, Caritas in Veritate, she wrote that "the ideological rejection of God and atheism of indifference, oblivious to the Creator and are likely to forget the human values, they are today between the major obstacles to development. Humanism excludes God is an inhuman humanism. " Yet, to deny it is an authoritative source as the Human Development Index compiled by the United Nations, the countries with the highest number of atheists are amongst the best, while those who are in the tail of the list all have a population size of disbelief laughable se non nulla.

Sembra quasi che, per lei, l’ateismo sia una sorta di "bad company" a cui attribuire ogni male: tutto ciò che è sbagliato nel mondo è ateo. Persino ciò che, secondo l’opinione pubblica, rappresenta il Male Assoluto, e cioè il nazismo, è stato secondo lei una dittatura atea. In visita in Israele, ha dichiarato che ad Auschwitz «così tanti ebrei, madri, padri, mariti, mogli, fratelli, sorelle, amici, furono brutalmente uccisi sotto un regime senza Dio». In un’altra occasione ha sostenuto l’antitesi «tra l’umanesimo ateo e l’umanesimo cristiano», «che attraversa tutta quanta la storia», e che avrebbe, sempre secondo she found her greatest fulfillment in Nazi concentration camps, which "can be considered as extreme symbols of evil, hell on earth that opens when man forgets God and to Him takes the place, usurping the right to decide what is good and what is evil, to give life and death. "

you, Mr. Ratzinger, the Nazis knew him personally, you know very well that the Catholic Church signed with it, only six months after the rise of Hitler, signed a concordat with authority from the future Pope Pius XII, she knows that the German Catholic Party The Zentrum, voted to grant full powers to Adolf Hitler, as he knows that the Vatican or endorse the subsequent dissolution, favoring the confluence of many of its senior figures in the Nazi party (beginning with Franz von Papen, vice-chancellor of the same Führer) you know that many pro-Nazi regimes were actively supported by the Catholic Church, and that one of them, the Slovak, was even driven by a lord. You, Mr.. Ratzinger, as a former Wehrmacht soldier wore a belt that reported on the metal buckle, the motto "Gott mit uns", "God is with us."



[...] I hope that includes, Mr. Ratzinger, the reason why its opening words leave us a little wary: as good empiricists, we prefer to adhere preferentially the facts. But we did not refractory to a dialogue, even in the "Court of the Gentiles" which she recently claimed. Provided it is a dialogue and not a moment of evangelization, as seems to have understood Vittorio Possenti, commenting on the future of his words: second Possenti, "like Paul in Athens, we must again proclaim the unknown God in the great planetary Areopagus." Of course, we know that the Congregation for the Doctrine of the Faith, just two years ago, insisted that Christ wills that "all may be one flock and one shepherd" (she, I suppose), but Lombardi's father had already wisely warned to hear non-believers "an object of the mission." It is also necessary that the dialogue is really this: a conversation between several parties, and not a monologue. A dialogue of equals. Moreover, non-believers are in the world, estimated at a billion: more or less as Catholics.

We believe: we'd love to share some talk with her. We know it's possible. Paul VI was able in 1965 to create a Secretariat for Non-Believers (hereinafter, for some reason, apart from John Paul II) during two decades of high-profile organized several meetings with the participation of scholars of global . You yourself, by visiting the Czech Republic, the nation's most secularized Europe had already supported the need for an 'intellectual dialogue' with the agnostics. It can be done. It would be nice to be in a secular court, a place where believers and non believers can deal calmly with full respect for each other. People discover that, far from a life spent anguished and desperate, they are satisfied with their lives. Those people would commit to building a better society: well aware that must be built with those who think like them.

Raffaele Carcano
UAAR Secretary (Union of Rationalist Atheists and Agnostics)

(January 7, 2010)