Hello. I remain quite baffled when on Facebook, reading the flow of information in the dashboard, I often find confirmation of the guy or this or that group caio strange, ranging from the typical "Find out who visits your profile" to the various " receive a notification if someone does this or that. "
My concern stems from the fact that the gente usa ormai Facebook da anni, ma sembra che ancora non abbia capito che cos'è veramente.
Partiamo da una considerazione banale, quasi demenziale: un servizio di social networking sarà anche gratis per gli utenti, ma costa tantissimo a chi lo offre.
Ce l'avete presente quanti server deve possedere o affittare Facebook nel mondo, per gestire il flusso di cazzate di una "popolazione" perennemente collegata (per via del fuso orario) che ormai supera abbondantemente i 350 milioni di anime (dati al Gennaio 2010)?
Per Facebook lavorano a tempo pieno oltre mille persone, tra sviluppatori, commerciali, tecnici ICT, e così via. E' gente che prende uno stipendio, mica lavora gratia et Love Of .
Who do you think pays for all this, since users are not ripped us a dime?
The answer is' in Facebook's business model, business idea that is behind all the Ambaradan of Faccialibro.
The idea 'as follows: I offer you all this social networking bonanza if you, in return, give me some information about yourself.
And mind that I am not speaking only of your name (real or fake it), your e-mail (real or pretend to be) or your IP address, phone number and operator (if you have activated Facebook mobile), or whether you are a man or woman, or how old you are, or where you live, or what and 'your level of education where you studied and where you work: I'm talking to hear from you all what you like, your interests, what catches your attention or arouses your curiosity.
Some will say: "I'm alright, because all my data is fake and that mail will 'never use it." Already
.
But what about all the "like" you gave, where you posted comments more or less, of the applications that you used - first of all, the famous "quiz" on Facebook (!) - All pages and all the groups you have visited (and how long you've been there, and how many times did you come back), all the groups to which you have enrolled and events you gave or denied your involvement, et cetera?
Facebook, of course, record everything, really everything.
If desired, all users could be divided by class (it is said in the jargon of the marketing segment "), based on their interests, determined in accordance with the way they have visited, say, the pages of travel to the Caribbean.
How many photos have watched? What pages have looked longer? Which have a comment or a nice "like"?
And so ', even people who do not know each of them end up with a nice label on the forehead, like "Young single, male, Italian, higher education, with an interest for travel exotic beach destination.
The name or mail are not even necessary: \u200b\u200bif there are, 'well, if not, now that a user has an account on Facebook, we can make the ads appear there. The achieve this: what would the mail? A spam?
And here we come to the point, admitted that Facebook collects all this information about us and which processes to label and group them in different ways, then made of it?
The answer is' simple: selling to its advertisers, who pay dearly for them.
Why pay expensive?
explained with an example: Say a company wants to advertise its product a newspaper and puts a beautiful ad with photos on page 3. If the newspaper has a circulation of media - boh - 10 thousand copies a day, makes you pay for your ad, say, 2 thousand euros .
only that, of all newspaper readers, those who can import the 'I'm the product will be' and no one in a hundred (at best).
And then you spend 2 thousand euros to advertise the product to 10 thousand people, but only (10.000/100) = 100 people soon.
a charge of 2 thousand euros to publish an advertisement to 10 thousand people, the vast majority of them do not give a damn of what you sell, all this just because you're forced to "fire on" if you want to catch a hundred, yes' and no.
It 's not a big deal if you think about it.
And here comes Faccialibro . Facebook is
its advertisers and tells them: "We want to secure contact of 10 thousand people and 'passionate just the kind of products you want to sell you, who lives right in the areas of the country where there are your stores, which this age, this level of education (so you know how to build messages in the ads)? Then pull out the euros. "
And those of course!
It 's like if you could build an advertising message that you know will be read only by a certain group of people of a type and not by others, and indeed you can design different for each of the different "segments" of potential customers about your product or service.
In other words, sell fitness accessories? In ads aimed at female customers with interests in fitness between 18 to 23 years, using a message content that is suitable to that age group, while for males the message and change everything you put something that draws more the male attention.
That 's the real targeted advertising.
be clear that my examples are just cheap, just to explain: in the different messages, the level of sophistication and 'a much higher trite distinction male / female.
Here in Britain, each mailing campaign or web has at least a dozen "creatives", or different messages: and we only sell subscriptions to two of our newspapers, and an article rather limited and undifferentiated.
Imagine what happens, however, for hyper-differentiated products as those of fashion! Let us now
applications.
Who 'that makes all these people' ste applications, or that it develops certain that you can complete you (like "Create your own quiz! It 'easy!").
Be ', these are third party companies (ie, not Facebook) that pay for themselves for Facebook to gather user data.
Have you ever noticed that, say, to tell you how is your Mayan horoscope for 2010, or to give advice to Krishnamurthi, ask you to authorize access to your data "which will be necessary processing" ?
But what cares the I Qing or Krishnamurthi of your personal information?!? A
Krishnamurthi nothing, and 'pure dead time.
Who wrote the application (or has created the application on which some users developed the "talk"), however, cares all right: they are 'for that.
And then they do?
Guess? Sell \u200b\u200bthem (!).
Advertisers pay out (for example, pay a monthly fee) and Application developers, according to the fee received, pass data flows more or less sophisticated on you.
Moral of the story, do yourself a pleasure and 'useless that you enroll at those groups who promise to tell you who visits your profile, not because Facebook does not know, you know how. But
cabbage tells you this for free, suckers.
Facebook and companies to develop applications for Facebook live web customer journey tracking (registration of all movements in surfing) and the sale of such information.
let you know that, without pay, a pizza would be like if you were to give the pizzas on the street. Could be a promotional event, but not a stable situation.
Hello,
(Rio)
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